Common Business Vocabulary Glossary (Charles Cao)


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A

advertisement

n. item of publicity for a product or service, in magazine, on TV etc

advertising agency

n. company specializing in producing and placing advertisements for clients

AIDA

abbr. Attention, Interest, Desire, Action the objective of all advertisements

B

benefit

n. advantage of a product or service, usually derived from its features

billboard

n. signboard, usually outdoors, for advertising posters

C

circulation

n. average number of copies of a magazine sold in a particular period

classified ads

n. small advertisements in magazine or newspaper categorized by subject

commercial

n. paid advertisement on radio or TV

coupon

n. part of a printed advertisement used for ordering goods, samples etc

D

doublepage spread

n. advertisement printed across 2 pages in a magazine or newspaper


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