Common Business Vocabulary Glossary (Charles Cao)
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Special | A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | ALL
A |
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advertisementn. item of publicity for a product or service, in magazine, on TV etc | |
advertising agencyn. company specializing in producing and placing advertisements for clients | |
AIDAabbr. Attention, Interest, Desire, Action the
objective of all advertisements | |
B |
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benefitn. advantage of a product or service, usually derived from its features | |
billboardn. signboard, usually outdoors, for advertising posters | |
C |
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circulationn. average number of copies of a magazine sold in a particular period | |
classified adsn. small advertisements in magazine or newspaper categorized by subject | |
commercialn. paid advertisement on radio or TV | |
couponn. part of a printed advertisement used for ordering goods, samples etc | |
D |
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doublepage spreadn. advertisement printed across 2 pages in a magazine or newspaper | |